Title: Brymo Calls It Clout—But What If It’s Just Strategy?

Recently, Brymo berated the “Big 3” for constantly jumping on features with new or emerging artists.

But honestly, that’s laughable—because music and business go hand in hand. Yes, there’s passion, but there’s also the part where you have to stay rich from it.

Ever wondered why Davido and Wizkid haven’t fizzled out yet? It’s called hustle. But to Brymo, that’s weakness. That’s clout chasing. He believes new artists stop growing the moment they get a feature with the top boys in the industry.

What he fails to see is this: for these top boys, music isn’t just a passionate stroll through the garden with a lover—it’s a livelihood. So when the sound shifts, they evolve. Take Davido, for instance. What we now call Afro-Adura, largely pushed by Bhlarry Jhay—the “See Me See God” crooner—was once still forming when Davido jumped on a track with him, *“Only You”*. That was before TML Vibes, Ayo Maff, and the rest.

These guys have stayed relevant not through internet gimmicks but through consistency, strategy, and genuine fan engagement. The kind of cult following Davido and Wizkid built around 2010–2012 isn’t something that fades just because a few fresh faces show up. To reach their level, you’ll need more than just music. You need image, adaptability, hunger, and yes—collaborations.

So to respond to Brymo: No, collaborations between big names and rising stars don’t kill anyone’s growth. If anything, they boost it—especially if the new artist is intentional. Just look at Fola. Look at Asake.